Melissa Kaye
BRAND STRATEGY
VISUAL IDENTITY
ART DIRECTION
PHOTOSHOOT
PACKAGING DESIGN COLLATERAL & PRODUCTION
New York jewelry designer,
Melissa Kaye, was launching her first line.
She wanted to disrupt the jewelry industry with high-end, innovative designs that cued luxury and looked like nothing else on the market.
To stand out, she needed clear branding from the ground up.
We created a Brand Identity
that felt authentic to her,
Since her designs were so personal to her, it was important for the branding to feel that way too. We designed a logo that used elements of her handwriting and chose a redheaded model similar to Melissa to make her story subtly shine through the branding. To capture her unique selling point, we landed on the tagline, Meet the New Modern Luxury.
Then got to work
capturing assets,
Once we had landed the Brand Identity, we produced a photoshoot to capture both model images and product shots. We oversaw the casting, styling and art direction ensuring that the brand’s vision would come through every shot.
Designed the packaging, digital and social,
In keeping with the Brand Identity, we designed packaging that felt high-end and captured the personal touch of her logo. Drawing from the photo shoot, we developed and launched the website and crafted a template for social posts and urban postings.
and left her with full Brand Guidelines.
From fonts to color palettes to social and digital templates, we gave Melissa Kaye a comprehensive and detailed guide to help her move forward as she collaborated with other agencies and creatives, built her team and evolved with changing trends.
